Integrations
FieldRoutes, Podium and CallRail integrations
Novare Pest connects to FieldRoutes. It reads from FieldRoutes, and Novare Pest does not change your FieldRoutes data. Podium and CallRail integrate alongside FieldRoutes, and our team sets them up with you during onboarding. FieldRoutes supplies operations and customer data, Podium supplies calls and messages, and CallRail supplies call and form lead tracking. QuickBooks, Google Local Services Ads, Meta Ads, PestPac, Briostack and GorillaDesk are on the roadmap.
Connections
Which systems does Novare Pest connect to?
Connections available today and connections on the roadmap
Novare Pest is analytics and software for pest control operators, from Novare Partners. It is for owners, general managers, operations leads, and office and finance managers at residential and commercial pest control companies.
The table lists every system, its data category and its status. FieldRoutes is the core connection, and Podium and CallRail integrate alongside it.
| System | Data category | Status | Details |
|---|---|---|---|
| FieldRoutes | Operations and customer data | Available today | FieldRoutes connection |
| Podium | Calls and messages | Integration, set up with you during onboarding | Podium connection |
| CallRail | Call and form lead tracking | Integration, set up with you during onboarding | CallRail connection |
| QuickBooks | Accounting | On the roadmap | Roadmap |
| Google Local Services Ads | Ad spend | On the roadmap | Roadmap |
| Meta Ads | Ad spend | On the roadmap | Roadmap |
| PestPac | ERP (enterprise resource planning) | On the roadmap | Roadmap |
| Briostack | ERP | On the roadmap | Roadmap |
| GorillaDesk | ERP | On the roadmap | Roadmap |
FieldRoutes
What does Novare Pest read from FieldRoutes?
Operations and customer data behind the operations dashboards and customer views
Novare Pest connects to FieldRoutes with your FieldRoutes API (application programming interface) credentials. It works with any FieldRoutes tier that includes API access.
Novare Pest reads from FieldRoutes the operations, customer, subscription, appointment and AR (accounts receivable) data its dashboards use. Novare Pest does not change your FieldRoutes data.
It reads customers, subscriptions, contracts, appointments, routes, invoices and invoice line items, payments, employees, teams, offices, service types, products, reviews and notes.
FieldRoutes data feeds the views below.
Operations dashboards
Overview, Revenue, Customers, Sales, Technicians, Routes & Ops, and AR / Billing, filtered by office, date range and account type.
Revenue
ARR Run Rate (annual recurring revenue), Recurring Revenue, One-Time Revenue, and New, Lost and Net New ARR Run Rate.
Technician performance
A Technician Leaderboard with a view of each technician against the team average.
Customer account view
Subscriptions, visits, reviews and balance for each account.
Geo Intelligence
Customers, ARV (annual recurring value), New Sales, Churn and Coverage Gaps by zip code, with a Technicians layer.
List Build
Customer lists such as Upsell Targets, Recent Cancellations and Outstanding Balance, which you can save and download as a CSV (comma-separated values) file.
For each dashboard in detail, see Pest control reporting with Novare Pest.
Podium
What does Novare Pest read from Podium?
Calls and messages, matched to the customer account
The Podium integration connects alongside FieldRoutes, and our team sets it up with you during onboarding. Novare Pest reads calls and messages from Podium.
The Calls view needs FieldRoutes and Podium connected. It uses Podium call data with your FieldRoutes customers to show call volume, answered and missed calls, callbacks, and the sales that came from calls. Podium conversations are matched to the customer account.
Calls view
Call volume, answered and missed calls, and inbound calls by hour and day, with a Call Log down to the individual call.
Performance by rep
Answered inbound calls by rep and hour.
Missed-call callbacks
Missed calls awaiting a callback, and missed calls called back within 24 hours.
Conversations on the account
Podium conversations matched to the customer account, next to subscriptions, visits and balance.
Call classification
Each call shown as a sales call or a current-customer call, using your FieldRoutes data, with sales made within 7 days of the call.
CallRail
What does Novare Pest read from CallRail?
Call and form lead tracking, with the lead source of each lead
The CallRail integration connects alongside FieldRoutes, and our team sets it up with you during onboarding. Novare Pest reads tracked calls and form leads with their lead source, and matches them to your FieldRoutes customers.
Marketing views by channel, including CPL (cost per lead), CAC (customer acquisition cost), ROAS (return on ad spend) and LTV (lifetime value), are on the roadmap.
Lead source
Novare Pest reads each tracked call and form lead with the lead source CallRail records, ready for the marketing views on the roadmap.
Marketing by channel
On the roadmap: marketing results by channel, built on CallRail lead sources and your FieldRoutes customers.
FieldRoutes and Podium
What can you answer with FieldRoutes and Podium connected?
Questions that need operations and call data at the same time
Some questions draw on more than a single system. With FieldRoutes and Podium connected, Novare Pest brings that data together so you can answer questions like these.
- Which calls came from current customers, and which were sales calls?
- Which sales calls turned into a sale within 7 days?
- Which missed calls still need a callback?
- Which reps answer the most inbound calls, and at what hours?
- What has a customer said to the office in Podium, next to their subscriptions and balance?
How connections work
How do the connections work?
Your FieldRoutes credentials, scheduled syncs and data kept separate for each client
Connect
Connect FieldRoutes with your API credentials; setup takes about 15 minutes. Our team then sets up the Podium and CallRail integrations with you during onboarding.
Analyze
Within the hour, dashboards populate with revenue, retention, sales, technicians, routes and receivables.
Act
Build customer lists and download them as CSV files.
Novare Pest reads from FieldRoutes and does not change your FieldRoutes data, so your teams keep working in FieldRoutes, Podium and CallRail as they do today.
Sync schedule
Novare Pest syncs your FieldRoutes data several times a day.
Filters
Dashboards filter by office, date range and account type.
Data ownership
You own your data, with no lock-in. Analytics is month-to-month, with no long-term contracts.
Security
Each client's data is kept separate, and each user sees only their own company's data. Novare Pest reads from FieldRoutes and does not change your FieldRoutes data. We are happy to walk through our security posture.
Roadmap
Which connections are on the roadmap?
Accounting, ad spend and ERP connections on the Novare Pest roadmap
The connections below are on the roadmap. Today, Novare Pest integrates with FieldRoutes, Podium and CallRail.
Accounting
On the roadmapQuickBooks
Ad spend
On the roadmapGoogle Local Services Ads and Meta Ads
ERP
On the roadmapPestPac, Briostack and GorillaDesk
To request a connection, or to tell us which roadmap item matters most to your operation, use Contact sales.
FAQ
Questions about Novare Pest integrations
Connections, sync, data ownership, security, pricing and the roadmap
What does Novare Pest integrate with?
Novare Pest integrates with FieldRoutes, Podium and CallRail today. Podium and CallRail connect alongside FieldRoutes, and our team sets them up with you during onboarding. FieldRoutes supplies operations and customer data, Podium supplies calls and messages, and CallRail supplies call and form lead tracking. QuickBooks, Google Local Services Ads, Meta Ads, PestPac, Briostack and GorillaDesk are on the roadmap.
Can I combine FieldRoutes and Podium data in one view?
Yes. The customer account view shows FieldRoutes subscriptions, visits and balance next to Podium conversations for each account. The Calls view needs FieldRoutes and Podium connected, and dashboards filter by office, date range and account type.
How do I see which calls turned into pest control customers?
Connect FieldRoutes and Podium. The Calls view shows each call as a sales call or a current-customer call, using your FieldRoutes data, and flags sales made within 7 days of the call. Marketing views by channel are on the roadmap.
How do I track answered and missed calls for my pest control office?
The Calls view uses the FieldRoutes and Podium integrations together; our team sets up Podium with you during onboarding. It shows call volume, answered and missed calls, missed calls awaiting a callback, and answered inbound calls by rep and hour, with a Call Log down to the individual call.
Do I need FieldRoutes, Podium and CallRail all connected?
FieldRoutes is the core connection. Podium and CallRail add to it: Podium brings in calls and messages, and CallRail brings in marketing lead source, both matched to your FieldRoutes customers. The Calls view uses FieldRoutes and Podium together.
Which FieldRoutes tier do I need?
Novare Pest works with any FieldRoutes tier that includes API access. Novare Pest reads from FieldRoutes and does not change your FieldRoutes data.
Does Novare Pest change my FieldRoutes data?
No. Novare Pest reads from FieldRoutes and does not change your FieldRoutes data. Your teams keep working in FieldRoutes, Podium and CallRail as they do today.
How often does data sync?
Novare Pest syncs your FieldRoutes data several times a day.
Does Novare Pest work with PestPac, Briostack or GorillaDesk?
PestPac, Briostack and GorillaDesk are on the Novare Pest roadmap. Today, Novare Pest integrates with FieldRoutes, Podium and CallRail. If your operation runs PestPac, Briostack or GorillaDesk, use Contact sales to ask us about it.
Do you track ad spend?
Google Local Services Ads and Meta Ads connections are on the Novare Pest roadmap, and so are marketing views for cost per lead, customer acquisition cost, return on ad spend and lifetime value by channel. To ask about your marketing setup, use Contact sales.
Who owns the data?
You do, with no lock-in. Analytics is month-to-month, with no long-term contracts.
How is connected data kept secure?
Each client's data is kept separate, and each user sees only their own company's data. Novare Pest reads from FieldRoutes and does not change your FieldRoutes data. We are happy to walk through our security posture.
How much does Novare Pest cost?
Pricing is shared directly during early access. Novare Pest analytics is month-to-month, with no long-term contracts. Contact sales to talk through your operation.
FieldRoutes, Podium, CallRail, QuickBooks, Google Local Services Ads, Meta Ads, PestPac, Briostack and GorillaDesk are trademarks of their respective owners. Novare Pest is not affiliated with or endorsed by them.