A modern alternative. Built for pest control.

Of 1,000 new customers serviced in the trailing 12 months, 140 (14.0%) cancelled within 90 days of that first visit. Tech J's new customers cancel at 38.0% and Tech I's at 24.0% — together 62 of the 140 early cancellations — versus Tech A's 5.0%. The gap tracks no-shows and rescheduled first visits, not price.

Of 5,000 recurring customers, 420 (8.4%) needed 2 or more reservice visits for the same pest issue within 60 days. Of those, 147 (35.0%) cancelled within the next 12 months, versus 7.0% of customers with zero or one reservice. A second callback is the clearest early-warning sign in the data.

After the October 2025 price increase, 90-day cancellation rates by zip ranged from 4.0% to 22.0%. Zip 75214 lost 41 of 186 recurring customers (22.0%); zip 75240, same increase, lost 9 of 225 (4.0%). The highest-churn zips skew toward customers in their first two years.

1,850 current general-pest customers have never bought mosquito or termite. Of those, 410 sit in zips entering termite swarm season with no inspection on file — converting at 19.0% when offered in early spring — and 290 pool-adjacent households with no mosquito service convert at 24.0% when offered in April.

Of 2,400 customers acquired 3+ years ago, referrals retain to 3 years at 61.0% (366 of 600) — the best of any source — while door-to-door retains 29.0% (29 of 100). Paid search, the largest source at 800 customers, retains just 38.0%.

186 active customers are flagged high-risk for cancellation in the next 30 days — a missed appointment plus an unanswered callback plus a recent reservice. Of 240 similarly-flagged customers last quarter, 158 got a courtesy call before renewal and 130 of them (82.3%) stayed, versus 18 of the 82 (22.0%) who weren't reached.